Benefits of a Free Number
Now that we have successfully identified notable call features your business can enjoy with a free business phone number, it is time to delve into their benefits in more depth. By understanding the benefits a free number offers, you can determine if this number type is suited to your company.
1. Centralised Communications
For a small business, having a professional phone number creates a centralised point-of-communication that customers can reliably call. Even if you are in the middle of moving physical locations, or have a disruption to current services, customers can still use the same number to contact you.
The benefit of centralised communications extends to larger businesses, especially those structured as chain businesses. Even with multiple store locations across Australia, customers can always have their questions and concerns answered when they call your free number. This is reassuring to them and will encourage them to continue contacting you as needed — especially since the calls will come with no charge to them.
2. Easy Portability
In the case you are planning to relocate your business, there is no need to change your existing phone number with the portability of a free number. Without the need to change your number, you can maintain the customer communication channels and brand visibility you had built.
Free business phone numbers can also be easily ported between devices if the need arises. That way, your national and local presence will not be affected by such a change.
This portability is still applicable when you change to a new service provider, so long as your new provider accepts existing phone numbers.
3. Comprehensive Call Reporting
The call reporting feature that commonly comes with a free business phone number offers numerous benefits. With this feature, you can monitor critical call data and extrapolate strategies or theories from them.
For example, once a campaign has been rolled out, you can track call data to determine customer responses to new offers or products. Doing this kind of data analysis during a campaign can allow you to effective make changes for more effective results.
The insights afforded by call reporting can also help you identify your main audience and their interests or needs. Identify what concerns they may have about your business and prioritise new plans to resolve them. When customers know their concerns are being heard and answered, they are more likely to trust in your business. In turn, this makes them more loyal to the brand.
4. National Calls
Toll-free numbers accept national calls from anywhere in Australia, providing a contact point that any interested customer can use.
With a reliable point-of-contact, there is a far lower chance of customers falling through the cracks. No matter your location, even if it moves, customers can reliably call you. This reliability is appreciated by many customers, who will learn that their calls will not go unanswered by your business.
5. Brand Visibility
The structure of a 1800 toll-free number often makes it easier to remember than some other number types available in Australia. Businesses can choose a memorable number structure if they desire, spelling out a word closely associated with their brand.
For example, 1800-Get-Gains would be a great way to boost brand visibility for a local gym. Customers can remember the digits needed to call the business and create a membership since they know what the numbers spell out.
This opens up a new avenue of customer conversions that may not have been previously accessible. Using this business phone number on future marketing campaigns can also spread this contact point and create a reliable call-to-action.
6. Professionalism
Your business image is crucial, especially for a burgeoning and/or small business. With a professional phone number, your business can appear much larger and more influential than it actually is. This creates an image of trustworthiness that will encourage interested parties to convert to loyal customers.
Additionally, when your free phone number is hosted on marketing campaigns, customers will see you as a reputable business. With the added benefit of toll-free calls, customers will also see you as established enough to provide their desired services or answer their pressing questions.
7. Improve Customer Satisfaction
With the visibility and approachability created by a free business phone number, your company will be more credible in the eyes of your customers. The addition of free calls deepens the well of trust customers have for your company as they feel valued and prioritised with this feature.
Other business features offered by a free number have already been noted to improve customer satisfaction. For example, call routing lowers customer waiting time and allows customers to make the most of their day. They will appreciate this efficient service and feel more satisfied with your company.